1. The Five Psychological Hacks That Will Transform Your Onboarding Experience

    Often, we’re guilty of paying more attention to the ‘what’, when we should be focusing on the ‘why’. This week, we’re taking a look at five psychological tricks that the mind plays, and explaining how a great user onboarding flow takes advantage of each one. As always, if…
    Read more…
  2. How Our Blog Redux Increased Read Time By 53% And Leads By 2900%

    A month back, we published a guest post on the awesome GoSquared blog. After their CEO James dropped me a note to let me know it was live, the rest of the Nickelled team headed over to have a read — and the same thing hit us all, at the same…
    Read more…
  3. Black Friday Discounts For SaaS Were A Terrible Idea. Here's Why.

    Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was…
    Read more…
  4. How We Won In Paid Search By Focusing On Landing Page Quality

    This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful…
    Read more…
  5. User Onboarding Examples You Can Steal

    Growth is no longer just about acquisition. For too long, growth hackers have defined their success by how many users they can pull in, without paying close enough attention to what those users do when they arrive. A user who signs up and doesn’t return is worth nothing — but…
    Read more…
  6. Why Your Startup Shouldn't Care About NPS Benchmarks

    NPS is hot. 🔥🔥🔥 If you haven't been asked to rate your favorite SaaS businesses recently, chances are you will be before too long — we've been asked about ten times in the past week, courtesy of NPS measurement startups like Promoter.io and Wootric. Increasingly, our clients are using tools like…
    Read more…
  7. Is Your Trial To Paid Conversion Rate Too Low?

    Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of…
    Read more…
  8. Six Things That Can Derail Your Customer Onboarding Process

    When we first started working in this space a couple of years back, we didn’t have the faintest idea what separated a good customer onboarding process from a bad one. Fraser, our product manager and UX fiend, was the only one who knew much about onboarding — and as our…
    Read more…
  9. jQuery Website Tours: When Are They A Good Idea?

    Ah, jQuery. The faciliator of billions of website interactions every day, this little Javascript library has grown over the past decade to power 65% of the world’s websites, allowing neat animations, seamless events and the development of thousands of handy plugins. Including, of course, many jQuery website tours, which…
    Read more…
  10. 4 In-App Auto Messages You Should Be Using But Probably Aren't

    Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for decades and the advent of solutions such as Intercom…
    Read more…