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Six Templates for Contextual Prompts In Your App

 While digging into app UX theory, it’s likely you’ve heard the words “contextual design” and “contextual prompts” tossed around. But what does that mean? Simply put, contextual design is a way of designing your app wherein your app interacts with your user based on the “context” of the user.  This exists in contrast to static …

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Nickelled guide to building a SaaS Customer Engagement Strategy

How to Build Your First SaaS Customer Engagement Strategy

If you want to build a long-term SaaS customer engagement strategy, then you must embrace this reality: Customer engagement is the new marketing. Instead of channeling most of your resources into gaining new customers, focus on motivating existing ones.  Effective customer engagement converts satisfied users into brand advocates. Think of it as word-of-mouth marketing, but in this 21st-century …

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Our Cut & Paste Release Note Template for SaaS (And How We Use It)

Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …

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Five Ways SaaS Companies Can Use Nickelled Launchers to Improve Activation and Reduce Churn

Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …

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Nickelled launches Salesforce In-App Guidance Alternative

This month, we launched new guided tours which are fully compatible with Salesforce, bringing Nickelled’s simple, easy-to-use guided tours into the world’s most popular CRM software for the first time.  Ever since the Winter 20 release of Salesforce Lightning, we’ve fielded a lot of questions from clients and potential clients who’ve been looking for Salesforce …

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3, 2, 1… A Very Special Launch

Getting instructions into the hands of your users at the right time is one of the trickiest parts of a successful training deployment. Whether it’s well-timed emails, brown-bag lunch sessions or classroom training sessions delivered every Thursday, picking a training environment that works has kept many a training lead up at night. But what if …

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Customer Testimonials for SaaS: The Nickelled Guide

Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more.  Testimonials are powerful because they are viewed …

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