Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …
Our Cut & Paste Release Note Template for SaaS (And How We Use It) Read More »
Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …
Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more. Testimonials are powerful because they are viewed …
Customer Testimonials for SaaS: The Nickelled Guide Read More »
A rundown of the top SaaS pricing models, and how to choose the right one for your SaaS business.
A great onboarding experience increases the chances of users staying with your app in the long-term. It also makes it easy to retain the customers and to generate more revenue from them.
Annual recurring revenue (ARR) is metric ONE for SaaS businesses. So what is it? We take a look at the rules of ARR, how to calculate, and how it relates to MRR.
Here at Nickelled, we spend a LOT of time talking to customers and potential customers about onboarding. A question we always ask up front is 'how will you measure success?'. And the number of SaaS companies who can't answer this simple question would blow you away. If you're thinking about a strategy to welcome, activate …
SaaS Onboarding Metrics 101: Everything you need to know Read More »
Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was something I’ve never seen before — a …
Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why. Read More »
Here’s a question. Can too many customers ever be a bad thing? Two years ago our business ran into in trouble — but it wasn’t the kind of trouble we’d always expected when we founded a SaaS company. We weren’t running out of cash, struggling to hire, or dealing with a high churn rate. We …
This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful in a surprisingly short space …
How We Won In Paid Search By Focusing On Landing Page Quality Read More »
Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of those customers leaving had bought …
In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …
How to Create a Marketing Automation Flow with Twitter Leads and Drip Read More »
