If you’re starting out in SaaS you’ve probably read a lot about SaaS sales models. What type of sales should you target? Do you need an in-house sales team? Are you selling business to business or targeting individual users? For the sake of simplicity, we’d encourage you to think about the three standard models of …
Finding the Best SaaS Sales Model for Your Business Read More »
Want to learn how to improve customer retention for SaaS companies? SaaS companies only know too well the struggles of acquiring new customers. After investing in marketing and sales, your leads finally move down the marketing funnel and purchase a subscription to your product. But your work shouldn’t end there. After every month, you realize …
When launching a new feature at any scale, a lot of development work has gone into it before it reaches the market. That’s why it’s so important to get your product updates right. Features are only as valuable as your users’ ability to find and understand them, and at Nickelled, we know product updates can …
Your team has created an incredible new feature, but is struggling to get people to use it. You know that users will appreciate the new feature once they figure out how it works, but they simply can’t get over the learning curve. Sounds familiar? This could mean that you need to step up your feature …
Pricing is often the last thing that a SaaS developer will decide on. While focusing on making your product as good as it can be, price can feel like a secondary consideration. But, of all the decisions you’ll make as a SaaS developer, the single most impactful might be finding the optimal price point – …
8 Ideas on SaaS Pricing Optimization, From The Experts Read More »
Successful SaaS companies consistently lead consumers to a ‘wow’ moment – and in this week’s blog post, we decided to take a look at some of the best examples. Before taking a look at specific examples, let’s briefly consider the why and how behind using a “wow” moment to more effectively attract and retain clientele …
Here at Nickelled, we’ve written our fair share of product updates for our users – we’ve been in business since 2014, and we ship new product features (small and large!) weekly, if not daily – so we’ve come to rely on a release note template to help us communicate the latest and greatest enhancements. There’s …
Our Cut & Paste Release Note Template for SaaS (And How We Use It) Read More »
Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …
Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more. Testimonials are powerful because they are viewed …
Customer Testimonials for SaaS: The Nickelled Guide Read More »
A rundown of the top SaaS pricing models, and how to choose the right one for your SaaS business.
A great onboarding experience increases the chances of users staying with your app in the long-term. It also makes it easy to retain the customers and to generate more revenue from them.
Annual recurring revenue (ARR) is metric ONE for SaaS businesses. So what is it? We take a look at the rules of ARR, how to calculate, and how it relates to MRR.
