Successful SaaS businesses know that the most effective marketing does not come from a sales representative, but from customers that are pleased and satisfied with a product, in the form of customer testimonials. According to research by Broadly, posting positive reviews can lead to customers spending 31% more. Testimonials are powerful because they are viewed …
Customer Testimonials for SaaS: The Nickelled Guide Read More »
A rundown of the top SaaS pricing models, and how to choose the right one for your SaaS business.
A great onboarding experience increases the chances of users staying with your app in the long-term. It also makes it easy to retain the customers and to generate more revenue from them.
Annual recurring revenue (ARR) is metric ONE for SaaS businesses. So what is it? We take a look at the rules of ARR, how to calculate, and how it relates to MRR.
Here at Nickelled, we spend a LOT of time talking to customers and potential customers about onboarding. A question we always ask up front is 'how will you measure success?'. And the number of SaaS companies who can't answer this simple question would blow you away. If you're thinking about a strategy to welcome, activate …
SaaS Onboarding Metrics 101: Everything you need to know Read More »
Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was something I’ve never seen before — a …
Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why. Read More »
Here’s a question. Can too many customers ever be a bad thing? Two years ago our business ran into in trouble — but it wasn’t the kind of trouble we’d always expected when we founded a SaaS company. We weren’t running out of cash, struggling to hire, or dealing with a high churn rate. We …
This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful in a surprisingly short space …
How We Won In Paid Search By Focusing On Landing Page Quality Read More »
Picture a supermarket. It might look a bit like this: Now, imagine the streams of people that enter that supermarket every day. Imagine the hustle and bustle of the aisles, the cash registers ringing, the customers streaming out pushing carts fully-laden with bags. Now, imagine only one in ten of those customers leaving had bought …
In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …
How to Create a Marketing Automation Flow with Twitter Leads and Drip Read More »
One of the toughest parts of a CMO’s job is building the upper funnel effectively – not every SaaS business has the budget for TV ads or billboards. One underused tool for driving SaaS lead generation is display advertising (in this piece, we’ll use display advertising and the Google Display Network or GDN interchangeably, although …
Best Practices: GDN Display Advertising for SaaS Lead Generation Read More »
GleanIn provides social media solutions to help its clients run more successful exhibitions and events. A key to the success of its GleanIn Monitor product is the ease with which it enables the speakers and registrants at events to help s organisers drive more attendees. To do this it has a simple easy to use platform that was …
