Black Friday Discounts For SaaS Were A Terrible Idea. Here’s Why.

Something shocked me about Black Friday this year. This time it wasn’t just the usual shock, in which ordinarily civilized citizens behave inexplicably to save a few dollars, leaving me to question the fundamentals of our society (although they did and it does). What shocked me this year was something I’ve never seen before — a …

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How We Won In Paid Search By Focusing On Landing Page Quality

This week I was talking to another business about the difficulties that they were having with Google AdWords. They had spent over $3000 in one two-month campaign and had received extraordinarily poor results. Their experiences got me thinking about our own efforts on paid search which have been pretty successful in a surprisingly short space …

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Why Your Startup Shouldn’t Care About NPS Benchmarks

NPS is hot. If you haven't been asked to rate your favorite SaaS businesses recently, chances are you will be before too long — we've been asked about ten times in the past week, courtesy of NPS measurement startups like Promoter.io and Wootric. Increasingly, our clients are using tools like these to measure how satisfied their customers are …

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jQuery Website Tours: When Are They A Good Idea?

Ah, jQuery. The faciliator of billions of website interactions every day, this little Javascript library has grown over the past decade to power 65% of the world’s websites, allowing neat animations, seamless events and the development of thousands of handy plugins. Including, of course, many jQuery website tours, which are many developers’ first port of …

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4 In-App Auto Messages You Should Be Using But Probably Aren’t

Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for decades and the advent of solutions such as Intercom and Customer.io has changed the way modern businesses communicate. Here's …

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How to Create a Marketing Automation Flow with Twitter Leads and Drip

In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …

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