Nickelled guide to building a SaaS Customer Engagement Strategy

How to Build Your First SaaS Customer Engagement Strategy

If you want to build a long-term SaaS customer engagement strategy, then you must embrace this reality: Customer engagement is the new marketing. Instead of channeling most of your resources into gaining new customers, focus on motivating existing ones.  Effective customer engagement converts satisfied users into brand advocates. Think of it as word-of-mouth marketing, but in this 21st-century …

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Five Ways SaaS Companies Can Use Nickelled Launchers to Improve Activation and Reduce Churn

Since we introduced Nickelled Launchers earlier this year, we’ve seen our clients use them in ever-more creative ways, including a few which have surprised us. The easy, no-code approach we’ve taken with Launchers means that running quick experiments to improve activation is a cinch – and so in this article, we wanted to take a …

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Nickelled launches Salesforce In-App Guidance Alternative

This month, we launched new guided tours which are fully compatible with Salesforce, bringing Nickelled’s simple, easy-to-use guided tours into the world’s most popular CRM software for the first time.  Ever since the Winter 20 release of Salesforce Lightning, we’ve fielded a lot of questions from clients and potential clients who’ve been looking for Salesforce …

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