4 In-App Auto Messages You Should Be Using But Probably Aren’t

Whether you’re trying to increase retention, improve onboarding or decrease churn, in-app messaging has become a standard for most SaaS businesses. It’s not difficult to see why — highly-targeted, behaviour-driven messaging was the holy grail of customer service teams for decades and the advent of solutions such as Intercom and Customer.io has changed the way modern businesses communicate. Here's …

4 In-App Auto Messages You Should Be Using But Probably Aren’t Read More »

How to Create a Marketing Automation Flow with Twitter Leads and Drip

In this week’s (traditional) Friday off topic blog post, I wanted to share how we created a powerful, completely automated lead generation solution using Twitter lead generation ads and a Drip email campaign. 'Leads on Twitter' ads have worked fairly well for us in the past, producing leads at a cost of between £5 and £10. If …

How to Create a Marketing Automation Flow with Twitter Leads and Drip Read More »

Best Practices: GDN Display Advertising for SaaS Lead Generation

One of the toughest parts of a CMO’s job is building the upper funnel effectively – not every SaaS business has the budget for TV ads or billboards. One underused tool for driving SaaS lead generation is display advertising (in this piece, we’ll use display advertising and the Google Display Network or GDN interchangeably, although …

Best Practices: GDN Display Advertising for SaaS Lead Generation Read More »